dYdX Growth Pages
DESIGN SYSTEM
LANDING PAGES
GROWTH
YEAR
2026
INFO
I owned the dYdX.xyz web experience as a key acquisition channel, generating $144M+ in trading volume over 1.5 years. I led the work end-to-end: from design and page strategy to sourcing and managing the Webflow developer, while using performance data to continuously improve the experience.
PROBLEM
The website was closely tied to our paid and social campaigns, so every landing page needed to work as part of a larger conversion journey. We needed a way to understand how users moved from ad → landing page → trading, track performance across campaigns, and use those insights to continuously improve both the creative and the experience.
IN SUMMARY
I designed and evolved the landing-page ecosystem alongside paid campaigns, creating campaign-specific experiences and adapting the site to support different acquisition goals. I sourced and managed the Webflow developer and owned the implementation process, while setting up and monitoring performance through Mode and Amplitude to track user behavior and inform iteration. This created a connected creative + web + measurement loop, allowing us to test, learn and optimize the experience based on real user behavior rather than design intuition alone.
