Arcus was launching as a completely new brand, so the films needed to establish its world, personality and point of view from day one. I developed the initial creative plan and strategy, researched references, shaped the creative direction and sourced the studios that could bring it to life. Working between Arcus and the external production teams, I acted as the creative bridge throughout the process, bringing the brand perspective into the work, leading art direction, running feedback rounds and creative meetings, and making sure every decision stayed connected to the bigger brand idea. I also managed the production process and budget from concept through final delivery.