dYdX Social Design
GRAPHIC DESIGN
MOTION DESIGN
ART DIRECTION
ROLE:
Brand Director, Brand Lead
INFO
When I joined dYdX, there was no dedicated marketing designer. I had full ownership of brand and creative direction on the marketing side, and built the visual language for the brand across social and marketing, creating everything from campaign concepts and motion graphics to blog headers, YouTube thumbnails and day-to-day content.
PROBLEM
Turn complex DeFI trading product into content that could compete for attention in fast-moving social feeds, while keeping the brand recognizable and consistent. With a high volume of content to produce, needed to be fast and flexible without sacrificing craft or becoming repetitive. I also established a 3D workflow within the marketing team. I identified where custom 3D could add value, briefed and directed our 3D designer based on the creative needs, and planned assets with multiple applications in mind, turning a single 3D production into a library of reusable visual assets across different campaigns and formats.
IN SUMMARY
I owned the creative process end-to-end, from concept and art direction to design, motion and delivery. I built reusable templates, vertical adaptations and short-form cuts, while strategically directing 3D production to create assets that could be repurposed across the marketing ecosystem.
