dYdX Social Design
GRAPHIC DESIGN
MOTION DESIGN
ART DIRECTION
YEAR
2025
INFO
When I joined dYdX, there was no dedicated marketing designer. I helped build the visual language for the brand across social and marketing, creating everything from campaign concepts and motion graphics to blog headers, YouTube thumbnails and day-to-day content.
PROBLEM
Turn complex DeFI trading product into content that could compete for attention in fast-moving social feeds, while keeping the brand recognizable and consistent. With a high volume of content to produce, needed to be fast and flexible without sacrificing craft or becoming repetitive. I also established a 3D workflow within the marketing team. I identified where custom 3D could add value, briefed and directed our 3D designer based on the creative needs, and planned assets with multiple applications in mind, turning a single 3D production into a library of reusable visual assets across different campaigns and formats.
IN SUMMARY
I owned the creative process end-to-end, from concept and art direction to design, motion and delivery. I built reusable templates, vertical adaptations and short-form cuts, while strategically directing 3D production to create assets that could be repurposed across the marketing ecosystem.
